Case Study

Discover how to significantly increase your notoriety through omnichannel activation.

How “Luxury for Everyone” went global with a data-driven omnichannel launch

Visuels Speakers Azerion morning US

Maison El Nabil, European perfumer formerly known as El Nabil, undertook a major rebranding initiative to reposition itself as a “Luxury for Everyone” brand.

As part of this strategic shift, the brand revealed its new identity at Beauty World Dubai, the most prestigious trade show in the fragrance industry.

To maximize awareness and engagement during this pivotal moment, HAWK by Azerion deployed an omnichannel activation combining Premium DOOH and Mobile.

 

Capture d’écran 2025-12-05 à 14.10.09

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