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We design your personalised display strategy. No cost, no commitment.
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Display is the most flexible channel in the digital ecosystem. From a standard banner to an interactive game, each format moves a different KPI. This guide helps you choose the right one before you invest.
Display strategy
Every brand has a different objective.
Choose yours and discover which display formats deliver it best.
Geolocation targeting by postcode, city or radius around each store. The algorithm optimises delivery in real time to reach users closest to your points of sale.
An exclusive offer, an in-store event, a free trial. If your message doesn't answer "why go today?", geolocation targeting won't deliver results.
The format takes the user directly from banner to map with turn-by-turn directions to the nearest store. No friction, no copying the address.
Footfall tracking measures how many users visited the store after seeing the ad. CTR and physical visits in the same report.
Explore, filter and preview every format before committing.
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Direct response formats are engineered to eliminate friction. A clean creative, a sharp message, and a wide click surface — that's the formula for turning impressions into action in under a second.
Interactive and rich media formats create an immersive brand moment that turns screen time into brand memory. Users don't just see the ad — they experience it. That's what makes it stick.
Six principles that separate an average display campaign from one that actually works.
Web traffic or brand memory? These are fundamentally different goals that need different formats. Without clarity upfront, no format can do its job properly.
They're visually compelling, but users engage inside the banner and satisfy their curiosity right there. Result: no reason to click through, and CTR flatlines.
Each size unlocks different publisher inventory. Running all three simultaneously gives the algorithm more room to optimize delivery — and results consistently show it.
Display makes the visual impact, Native reinforces the message more subtly. Together they consistently outperform either channel on its own — at a more efficient combined cost.
Prices, offers, copy — all updatable in real time. During high-demand windows (Black Friday, seasonal peaks) this is the difference between staying relevant and missing it entirely.
A real interactive preview — not a static mockup. The fastest way to spot whether the message lands, the CTA reads clearly, and the design works on the target device.
Everything you need to know about display advertising before launch.
A standard or dynamic banner can be ready in 2–3 business days once materials are provided. Interactive formats and games require between 5 and 10 business days depending on the mechanic.
We have an in-house creative studio — no third-party dependencies, so deadlines are real and production costs are never added to the campaign.
In-house creative studioBoth options work. If you have creative materials (logo, images, brand guidelines), we handle the full adaptation to the format. If you're starting from scratch, our team develops the full concept.
There's no extra cost either way — the studio is included in the campaign.
Always. Before activation we deliver an interactive preview exactly as the end user will see it. You can already explore previews of all available formats directly in this guide.
If you need adjustments after reviewing, we make them at no additional cost during the approval process.
It depends on the objective. For web traffic, start with dynamic formats across the three key dimensions (300×600, 300×250, 320×480): straightforward, effective, and easy to measure.
For brand awareness, an interactive like the Carousel or Selector already outperforms a static banner — without adding creative complexity.
Yes. With dynamic formats we can update copy, prices or images in real time without pausing the campaign. That's one of the advantages of working with our own technology.
For structural changes to an interactive format the process takes a bit longer, but we always minimise downtime.
Real-time updatesResults vary by sector and creative, but as a reference: interactive formats achieve 3 to 8 times more attention time than a standard banner. Well-optimised traffic formats reach CTRs between 0.15% and 0.5% depending on the vertical.
Most are available across both environments, but each dimension is optimised for a specific context: 320×480 is a mobile interstitial, while 300×600 and 300×250 perform especially well on desktop and tablet.
Combining all three dimensions maximises coverage and gives the optimisation algorithms more room to work.
Our team of specialists is ready to help you find the right fit
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