Meaningful Connections

For years, media planning has been built on demographics - reaching the right people, but often at the wrong moment.

At Azerion, we wanted to challenge this.

Together with Mindshare and Differentology, we created Meaningful Connections: a study of over 10,600 media–mindset occasions from nearly 4,000 people.

The goal?

To understand not just who we reach, but when audiences are most receptive to advertising - emotionally and cognitively.